The good news for Aspen skiers is that Aspen Skiing Company –or Skico to the locals– announced Monday that the most popular season-pass options would not rise in price for the 2010-11 ski season. The bad news is that the passes remain the most expensive in Colorado.
The scenario serves as a perfect case study for any economics professor in that Aspen’s relatively remote location allows for higher prices due to less competition. The Premier Pass early-purchase price of $1,499 until Sept. 24 simply would not be competitive in Summit County and the I-70 corridor. For example, Vail’s Epic Pass that includes five such Colorado resorts — Vail, Beaver Creek, Breckenridge, Keystone and Arapahoe Basin — went for $599 during its early-purchase period in the spring.
To be fair, the Skico passes do include Aspen Mountain, Aspen Highlands, Buttermilk and Snowmass, so season passes for individual off-the-beaten-path Colorado resorts such as Crested Butte and Telluride are actually more than twice the price per skiable acre.
Skico also added the new Double Flex Pass that allows two days of skiing per week for $1,119 until Sept. 24. For one day of skiing per week, the regular Flex Pass will again be offered for $819 until Sept. 24. Sales of all the passes start on Aug. 23.
(Photo courtesy of ASC/Hal Williams)