K2 Skis launches new website, goes ‘Over the Edge’ for Special Olympics

Posted By: The Ski Channel on August 25, 2010 5:12 pm

It’s been a busy summer for K2 Skis.

New Website

This month the company unveiled its 2010-11 collection to a hungry population of skiers who for months had waited in anticipation of experiencing K2′s latest designs after being teased with a Facebook edition of the site on the company’s fan page.

The new site brings product to the forefront with images, graphics and technical descriptions that ignite the senses and simplify purchase decisions for the upcoming season. Fans can log on and stay in tune with K2′s pro skiers on their activities via regular updates from around the globe.

The complete company collection boasts an expansive offering of skis, poles, helmets, packs, and softgoods in all models and colorways. Notably K2′s Baseline technology is prevalent throughout the Ski section with rocker and camber combinations in every ski and every category for beginners to pros. To complement the K2 lifestyle, K2 expanded its line of helmets and clothing for the season with subdued to bold styles for men, women groms – everything you need to keep up your stoke and be ready for winter.

Over the Edge

Besides launching the new website, K2 Skis stayed busy this month as the company sponsored the “Over the Edge” event for Special Olympics, Washington, that gave fundraisers a once-in-a-lifetime opportunity to rappel off Seattle’s 514-foot-tall Rainier Tower. The event, held August 13-14, raised more than $182,00 to benefit Special Olympic activities in the state.

Among those who rappelled were K2 legendary skier Mike Hattrup, who is currently spotlighted on the Ski Channel series “Moguls” this month, as well as Global Marketing Manager Mike Gutt, and US Sales Manager Ben Wallace. They were joined by K2’s National Sales Director John O’Conner and Nigel Steere, helmet and snowboard binding engineer. On the microphone was K2’s Team Manager Mike Powell who acted as the event’s Master of Ceremonies from the observation deck below.

Participants were animated, with mixtures of excitement and jangling nerves on display throughout the course of the day. Some even compared the experience’s adrenaline rush to that of paragliding.

More than $182,000 was raised in this event to benefit the Special Olympics, and Ashley Stanfield, Development Director of Special Olympics Washington, couldn’t have been more thrilled.

“K2 Sports has been an incredible ambassador for the Special Olympics for the past few years, and helped get over 100 people to rappel,” she said.

K2 has supported Special Olympics, Washington, since 2006. Contributions for Over the Edge are still being accepted. K2 Sports will match contributions up to $2,500 for donations made through www.firstgiving.com/k2sports.