Oregon’s Mt. Bachelor ski area hires new Director of Marketing & Communications

Posted By: The Ski Channel on August 25, 2010 1:50 pm

Bend, Oregon-based ski resort, Mt. Bachelor, has announced Andy Goggins as the resort’s new Director of Marketing and Communications.

Goggins most recently headed marketing and communications for TEXbase, Inc., a web-based software company for innovative apparel brands, based out of Bozeman, MT. With 10 years experience piloting resort marketing, promotions and events departments at Moonlight Basin, MT; Heavenly Mountain Resort and Alpine Meadows Resort, CA; Goggins proves a positive addition to Mt. Bachelor.

“We are very excited to welcome Andy to the team. His experience in creating regional destination programs and innovative local learn-to-ski/ride programs will be a big benefit for Mt. Bachelor as we continue to grow and expand our offerings for locals and vacationers from across the west,” says Dave Rathbun, president and general manager for Mt. Bachelor.

In addition to his resort experience, Goggins is a co-owner and for the past three years has acted as managing officer of Montana Backcountry Adventures. This company operates guided backcountry tours and on-hill fine-dining experiences at Big Sky Resort in Bozeman and throughout Southwestern Montana.

“I’m thrilled to be working with an incredible team here at Mt. Bachelor. With such an amazing year-round mountain experience and surrounding community, I look forward to helping Mt. Bachelor become a leading regional destination resort.”