Jay Peak Resort reveals new ice rink, snowmaking, parking in $13M improvement plan for 2010-11

Posted By: The Ski Channel on August 26, 2010 9:50 am

Jay Peak Resort continues to grow and further develop the guest experience as the Vermont ski area has announced $13 million worth of additional upgrades for this upcoming winter. The enhancements are part of the resort’s ongoing $140 million revitalization effort. Last year the company unveiled Tram Haus Lodge, and with another slopeside 290,000 square-foot hotel and water park on the way, there’s no better time to be “Raised Jay.”


Picture right: Last season Jay Peak unveiled the beautiful, luxurious Tram Haus Lodge to make visits to the ski area even more enjoyable.

Ski Area Additions:

More than 100 new high-efficiency tower snow guns will be placed in areas that in the past have been difficult for snowmakers to reach. Trails such as Montrealer, Northway, Alligator Alley, and Perry Merrill, the main link between the resort’s two mountain areas, will all receive coverage. The resort will also install snowmaking on beginners’ favorite Grammy Jay.

In addition to snowmaking changes, the resort also purchased a new Prinoth groomer this summer and added an enclosed Sun Kid® moving-carpet for beginners to enjoy this season. The new surface conveyor will move guests up 250 feet (two and a half times the length of the old conveyor) and will be protected from the elements by a giant Plexiglas enclosure.

“Yes, we have been building off-hill amenities, but we know people come here first and foremost for the skiing and riding and we remain committed to continually improving the on-hill experience as well,” said Jay’s president Bill Stenger. “Expanding snowmaking coverage, buying new groomers, and providing an easier way for beginners to enjoy the sport are priorities we take very seriously.”

Off The Hill Activities:

Off the hill, the golf course’s Clubhouse that just opened in June, will serve as the headquarters for the new Nordic Center. Guests will have easy access to an extensive network of cross country and snowshoeing trails as well as a full selection of Nordic and snowshoe rentals. The Clubhouse Grille restaurant and bar will be open all winter long offering American-style fare and a heated outdoor deck with a fire pit.

The long-awaited Ice Haus skating arena, which opened in May, features an NHL-sized rink with room for 700 spectators. Skaters and fans will find a heated snack bar with beer and wine, a rental and repair center, a retail shop, and four locker rooms. The Ice Haus will also offer skating lessons, hockey games and curling tournaments and lessons.

A brand new parking garage has also been constructed next to the arena. It offers 220 spaces of preferred parking with more than 80% of the slots under roof, which should keep vehicles protected from the abundant snowfall that visits Jay every winter. The new facility is within walking distance to the lifts and is free of charge.

Customer Service Enhancements:

Skiers and riders will no longer have to fumble to display tickets or their season pass as a new radio-frequency identification system (RFID) has been put in place for the 2010-11 season. RFID cards will be available for purchase at the resort and online, allowing guests to pre-purchase their lift tickets to avoid standing in ticket lines. As guests move up to board the chair, the system will read the card wherever it is on their body, and the lift gates will automatically open. Additionally, the new system is environmentally friendly as users need only one card that they can be reloaded as often as they’d like.

Rounding out this year’s improvements, visitors will find that the customer service center and ticket offices have gotten a bigger and better home. The old facilities were razed along with the old Hotel Jay last spring. The resort spent a quarter of a million dollars refurbishing the pizzeria that was located beneath the tram terminal so that customer service and tickets would be more centrally located with up-to-date amenities. There is also a new covered walkway to guide guests around the construction of the new 170-room Hotel Jay and water park to the ticket plaza.