Kokanee Crankworx finished its seventh year this summer as the biggest yet. Crankworx continues to progress the mountain bike scene on all fronts, and firmly stakes its claim as “the” event of the year for athletes, industry and fans alike. Though excitement has wrapped for this year, there is plenty to look forward to with next year’s event, now less than 10 months away, July 16 to 24, 2011.
Event dates were selected based on the 2011 UCI World Cup Downhill schedule to ensure continued attendance from world class downhill racers.
Growing on the success of the live webcasts, introduced in 2008, Kokanee Crankworx stepped it up again this year, ensuring that every single event was available to online viewers. Add record attendance estimates and this year’s festival went down as the most watched Kokanee Crankworx to date.
“Kokanee Crankworx 2010 succeeded once again in capturing the soul of mountain biking. With so many events over the nine day stretch in almost every discipline, this year’s festival exceeded our expectations in every aspect. And the positive feedback keeps coming in,” says Jeremy Roche, General Manager of Kokanee Crankworx.
Highlights from Kokanee Crankworx 2010 included Can Zink’s come-from-behind victory at the Monster Energy Slopestyle which netted him a cool $15,000; Anne-Caroline Chausson’s punishing performance in nearly every event she competed in; and Brian Lopes dominating once again, winning his fifth Air DH title in a row. This year also marked the return of the Saint Deep Summer Photo Challenge, won by Deep Winter veteran Jordan Manley; the Deraylor Music Festival showcasing 45 acts over three nights throughout Whistler’s hot spots; and the addition of the Ultimate Pump Track challenge to the already diverse group of events.
Through long term relationships with resort partners, sponsors and athletes as well as funding from Canada’s Marquee Tourism Events Program, Kokanee Crankworx delivered an unbelievable nine day ode to mountain biking. The numbers speak for themselves year after year, from spectators, online web views, athletes and cash prizes – the list goes on and on.
· Over 20,000 spectators lined the course and filled Skier’s Plaza for the Monster Energy Slopestyle
· Highest visited period in the Whistler Mountain Bike Park ever
· Over 5,500 Facebook fans and 2,000+ Twitter followers of Kokanee Crankworx
· Mike Montgomery’s GoPro video of his Slopestyle run; the 13th most tweeted topic of the day in sports with 600,000 views+
· Over 300 accredited media from 17 countries, including major bike magazines, filmmakers and bike industry webzines
· Over 1,200 competitor starts throughout the event
With the top Downhill, Freeride and Slopestyle mountain bike athletes, as well as world cup athletes from around the world competing, Kokanee Crankworx continues to prove itself as a world class event.