SIA Snow Show returns to Colorado Jan. 27-31, adds ski and snowboard big air in downtown Denver

Posted By: The Ski Channel on September 23, 2010 1:40 pm

The snow sports industry will once again descend on downtown Denver in droves to share their passion for all things snow when the SIA Snow Show returns January 27-30, 2011. The 2011 SIA Snow Show will once again celebrate the industry and deliver the hottest snow sports trends, innovations, educational seminars, product presentations, personalities, events, concerts, meetings, and parties. Attendees conduct business that can only happen at the Show – viewing full color-lines and major trends for winter 2011-12, meeting with key principals, and networking with industry leaders face-to-face.

Photo above: Ski Channel Chairman and CEO, Steve Bellamy, hosts round table discussion at the 2010 SIA Snow Show

2010 SIA Snow Show Highlights.

“I see the SIA Snow Show as a gathering of the tribe. It’s a place to run into tons of friends, old and new, see all the latest gear, explore new lines, and formulate our plan for the next snow year,” said Benny Pellegrino, owner of Milosport in Orem, UT.

After last year’s successful inaugural On-Snow Demo, the Show will again be followed by the On-Snow Demo and Ski-Ride Fest, on January 31 and February 1, at Winter Park Resort and Devil’s Thumb Ranch. The international two-day event will again be filled with demos, parties, races, demos, and catching up with industry friends. The Demo will be held in conjunction with the WWSRA (Western Winter Sports Representatives Association) Rocky Mountain Demo, which has extensive experience in hosting on-snow demos for reps and retailers in the active sports industry. New this year, WWSRA will be adding an extra day to the demo, February 2, to further accommodate the reps and retailers in the Rocky Mountain Region. SIA is also working with CCSAA (Cross Country Ski Areas Association) for the Nordic portion of the demo.

The Snow Show and Demo are produced by SnowSports Industries America (SIA), a not-for-profit, member-owned trade association, whereby competing on-snow product suppliers, retailers and sales reps magnify their power, by working together, for the development of the on-snow sports industry.

“Our first year in Denver was such a great experience for everyone in the industry – we’re really excited to be implementing our plans for the 2011 Snow Show,” said David Ingemie, SIA President. “There’s going to be some new events plus a few surprises we’ll be announcing in the upcoming months,” added Ingemie.


Major events/dates for the 2011 SIA Snow Show (more to come):

USSA Big Air Ski Exhibition: January 25, 2011 – Downtown Denver

LG FIS Big Air Snowboard Competition: January 26, 2011 – Downtown Denver

SIA Snow Show: January 27 – 29, 2011 from 9 a.m. – 6 p.m., January 30, 2011 9 a.m. – 1 p.m. – Colorado Convention Center in Denver

Snow Trends & Style Event: January 27, 2011 – Doors open @ 6:30 p.m.

On-Snow Demo/Ski-Ride Fest: January 31 – February 1 from 10 a.m. – 4 p.m.

WWSRA Rocky Mountain Demo: February 2, 2011 from 10 a.m. – 4 p.m. Winter Park Resort and Devil’s Thumb Ranch


If you are planning to attend:

Registration and hotel reservations are now open for the 2011 Snow Show and On-Snow Demo/Ski-Ride Fest. Making early travel plans to attend the Snow Show has many advantages including avoiding long registration lines, receiving a badge prior to the Show plus discounts on lodging and airfare.

A variety of Denver properties are currently offering “Early Bird Rates” that expire on September 30 or until the discounted rooms are filled (whichever happens first). Reservations can be made online at

On-Snow Demo/Ski-Ride Fest properties and rates are now available. Book here. Booking rooms early is recommended as block rates will increase in November and Winter Park sold out quickly for last year’s On-Snow Demo.

United Airlines is also offering a special SIA discount. To receive the SIA discount, you can either book directly with United or through your own travel company.

To register for the 2011 SIA Snow Show and for more information and updates, visit