Harvard Business School, an institution that houses arguably the most prestigious graduate business program in the world, hosted Aspen Skiing Company (ASC) CEO Mike Kaplan on its Boston campus yesterday, September 27, 2010 for the initial teaching of a HBS case study that centers around the Colorado-based ski company.
The case was discussed in Professor Michael Toffel’s Business and the Environment class and covers ASC’s evolution through “traditional” corporate environmentalism into broader activism at the national level.
The case offers a broad overview of the ski industry and ASC’s role in it, before delving into the complex business and public relations challenges ASC faced when it became much more politically engaged in climate issues, including the filing of an Amicus Brief to the Supreme Court on a key climate ruling as well as analysis of the company’s boycott of Kimberly Clark tissue products.
“We are pleased that Professor Toffel has chosen to write this case, which reflects well on the company the community and our employees,” said Kaplan. “It was a great discussion and the students got to the core issues quickly and asked good questions.”
Harvard Business School case studies, which highlight specific businesses and issues, are frequently used in both undergraduate and graduate business schools throughout the world.
Aspen Skiing Company has emerged over the years as one of the chief resort industry leaders for the sustainability movement. Most recently, the company promoted long time executive director of sustainability Auden Schendler to become the first vice president of sustainability. The move marks ASC lasting commitment towards implementing sustainable practices both now and into the future.
Picture: Mike Kaplan enjoys taking some of his work home – Credit: Aspen Ski Co.
To learn more about Aspen Skiing Company’s sustainable practices please visit www.aspensnowmass.com/environment.