When the 2010-11 ski and snowboard World Cup schedule was announced this past June, there were a few noticeable additions for the upcoming competition season. One of the most notable events on the World Cup agenda for this year is the launch of a FIS Snowboard World Cup Big Air for downtown Denver set to run January 25-26, 2011.
While it was clear the contest was meant to kick off the SIA Snow Show and build hype for Winter X Games 15, the rest of the details remained fairly guarded – until now.
Earlier today, The Metro Denver Sports Commission, Denver Mayor John Hickenlooper and officials from the U.S. Ski and Snowboard Association (USSA) announced the full run-down of details for this exciting new event that is set to be nationally televised on NBC and Versus.
The Denver Big Air presented by Sprint will come to Civic Center Park on January 25 and 26, 2011 and in the process will construct one of the biggest man-made ramps ever designed for such an event.
“Denver Big Air will offer everyone a great chance to share in a week-long celebration of winter sports right in the heart of Denver,” Mayor John Hickenlooper said. “We are excited to have this spectacular winter sporting event in Civic Center Park at the time thousands of winter sports fans are attending the SIA Snow Show at the Colorado Convention Center.”
“It is the first time for this event in the United States on a ramp this size and with the setting in Civic Center Park, you won’t be able to miss it,” said KieAnn Brownell, President of the Metro Denver Sports Commission. “This is a great event for Denver and we love having the opportunity to work with FIS and USSA to bring winter sports to the heart of downtown.”
Photo above: Posing with event poster at a press announcement for the Denver Big Air presented by Sprint, from left, Denver Sports President KieAnn Brownell, X Games Champ Bobby Brown, USSA President/CEO Bill Marolt and Sprint sponsor marketing director Angie Lovett.
The event opens with the Nature Valley Big Air Challenge, a skiing big air event on Tuesday, Jan. 25 featuring some of the best male skiers in the country including Denver’s own Bobby Brown; the reigning X Games Big Air champion and star of “The Story,” who was on hand for the announcement. Day two of the action will feature the International Ski Federation’s (FIS) LG FIS World Cup Snowboard Big Air, a sanctioned event on the established global snowboarding circuit with an international roster of the top male snowboarders from around the world.
The LG FIS World Cup Snowboard Big Air has been previously held in Moscow, Barcelona, Quebec, Seoul and London but is making its first stop in the United States with the Denver Big Air. The FIS’ selection of Denver as the first U.S. host city fits in its strategy of iconic locations for its signature ramp.
The ramp, which will be built using a combination of the steel truss and scaffolding, will be 101 feet high, 300 feet long and 80 feet wide. The structure has been designed by Populous, a Denver based venue designer and event overlay firm with credentials that span from the Olympics to the FIFA World Cup.
“This is a very unique opportunity for the USSA to bring two of our key sports to the heart of a great American city like Denver,” said USSA President and CEO Bill Marolt. “Denver is the right market for a lot of reasons. It gives us the opportunity to showcase to a winter committed community and to the entire snow sports industry with the SIA Snow Show” and to provide an opportunity for our partners Sprint and Nature Valley.”