Aspen-based Sport Obermeyer is pleased to announce the appointment of 20-year industry veteran Robert Yturri as Senior Vice President of Product and Brand Management. In his new role, Yturri will serve on the company’s senior executive team and will be held accountable for all aspects of product and brand management including design, merchandising, creative services, production as well as business development. Yturri will report to Obermeyer’s Founder and CEO, Klaus Obermeyer.
“I can speak confidently for my team and the Obermeyer family here when I say that we’re excited to see what Robert has in store for our brand,” said founder Klaus Obermeyer. “We’re confident his vision and experience will help continue to evolve our product offering across categories and exceed the expectations of both dealers and consumers. He has terrific energy and we’re happy to welcome him to the Obermeyer family.”
Yturri has a 20-year history in the outerwear and active sport industries and comes to Obermeyer from Spyder Active Sports where he served as merchandise director focused on the active and freeride categories. In his position with Spyder, Yturri played a key role in growing these categories year-over-year. Prior to Spyder, he held a variety of senior posts ranging from category management to sales and marketing at globally recognized companies including Black Diamond Equipment and The North Face.
“I’m excited to invest my experience with such a storied brand, it is an amazing opportunity,” Yturri said. “The company has shown a good deal of momentum in the past season and is clearly investing in its future. I’m primed to meet the challenges Obermeyer has in store for me.”
Yturri is a 360-degree outdoorsman and action sports enthusiast immersed in ski/telemark and snowboarding, skateboarding and surfing, rock/ice climbing, mountaineering and trail running. He is a graduate of the University of California, Santa Barbara where he earned a Bachelor’s degree in Marketing Communications. He will be living in Aspen, Colorado with his family.