World Cup racer Jitloff to wear ‘pink’ breast cancer awareness helmet at Soelden

Posted By: The Ski Channel on October 20, 2010 1:04 pm

Olympian Tim Jitloff is taking his support of the Susan G. Komen for the Cure breast cancer organization a step further by wearing a specially painted helmet at the opening race of the Audi FIS Alpine World Cup tour this Saturday.

Photo: Jitloff’s helmet for the World Cup opener in Soelden (Credit: Tim Jitloff)

“This is a progression of what I’m already doing with Komen,” said the U.S. Ski Team’s Jitloff, whose team raised a record $14,355 during the annual Race for the Cure in Reno on Oct. 4. “Soelden is a huge stage with probably 30,000 people attending the race and another few million watching it at home, so it’s a cool way to get the word out during breast cancer awareness month.”

“People notice when athletes like Tim help this cause,” said Komen founder and CEO Ambassador Nancy G. Brinker. “They see the pink and remember to get a screening or talk to their doctor about their breast health. With millions watching around the world, Tim will help spread a powerful and important message. We can’t wait to see it.”

Following the race, Jitloff will sign the helmet and send it to the Komen organization in order to extend the fund raising effort with an auction at one of its national events. Reno airbrush artist Rod Elliott designed the helmet and donated his time to the cause.

“Rod had been painting a few of my other helmets for the season and he does some really cool stuff,” said Jitloff. “Basically I asked him to make me a pink helmet that looks cool. I think he did an awesome job.”

Jitloff began working with Komen in 2009 after his mother Pam successfully survived a fight with breast cancer. Since then, he has raised over $25,000 for their cause adding to the $1.5 billion the foundation has donated to breast cancer research since its inception in 1982.

“Last year I wore a helmet with a small pink ribbon sticker on it. This year, I’m kicking it off with that ribbon painted on my helmet. I’ll just keep looking for creative ways to help raise awareness and have fun with it,” he said. “My mom was super fired up about this idea.”

Jitloff is currently in Soelden preparing for Saturday’s World Cup opener on the Rettenbach Glacier. Universal Sports will carry same day television coverage.

For more information on Susan G. Komen for the Cure, click Worldwide, breast cancer is the most frequently diagnosed cancer in women, and the second leading cause of women’s cancer deaths.