Lindsey Vonn to endorse Briko ski helmets starting with Soelden World Cup opener

Posted By: The Ski Channel on October 22, 2010 9:51 am

Besides launching into the Audi FIS World Cup season this weekend, Lindsey Vonn will also be launching a new helmet parnership; Briko has announced Vonn has joined the prestigous ‘Briko dream team’.

Starting Oct. 23 at Soelden’s World Cup opener, the beautiful American ski champion will embark upon a new adventure “with a head start”, by choosing Briko as the supplier of her helmet.

“Being part of the Briko team is going to be really awesome – Lindsey said enthusiastically – Just looking at the names of those that have been part of Briko’s program so far, you immediately understand that you really become part of the elite of world sport, not only of skiing”.

Briko will supply Lindsey with the Phoenix helmet, a successful racing model with shell in ABS and thermoplastic resins, applying Briko’s BHPTR technology, and then personalized with the blue and silver of her personal sponsor, Red Bull. “It’s not just a matter of prestige (which is nonetheless always good). It’s also because of the technical expertise of a brand that has been a leader in the skiing sector for over 25 years – continued Ms Vonn – and of the safety guarantee that only a brand like Briko can grant. Moreover, the Phoenix helmet has a perfect fit; I immediately felt comfortable”.

“Lindsey Vonn’s athletic talent is apparent: she has won practically everything everywhere, and she is still young,” said Briko’s Chairman, Carlo Boroli. “Having such an outstanding athlete in our team means that our products can really boast a high technical value – a value that, also thanks to Lindsey’s suggestions, we will then transfer to our models targeted at the general market, i.e. to anyone wishing to ski safely.”