Oakley welcomes ski star Lindsey Vonn to global eyewear team

Posted By: The Ski Channel on October 26, 2010 2:37 pm

Oakley, Inc. today announced that Lindsey Vonn, the most dominant female skier in the world, will be joining the company’s global women’s eyewear team. With Lindsey’s World Championship titles, World Cup victories and Olympic gold, the partnership pairs the best in women’s alpine skiing with the best in optics.

“I am thrilled to be with a brand so passionate about optics and protection,” said Lindsey Vonn. “Oakley meets all my needs with a range of lens tints, and so much more. Medals are decided by hundredths of a second, so I need assurance that my vision is perfect every time I compete, no matter what the conditions. That’s why Oakley was the obvious choice, and I wouldn’t think of entering a competition with anything less.”

“We are excited to have Lindsey join a team of world-class athletes that depend on our optics to compete at their best,” said Scott Bowers, Oakley Senior VP of Marketing. “She represents unrivaled skill and unique style, and that combination makes her a perfect fit for the Oakley brand.”

Bowers added, “Lindsey has chosen to rely on Oakley optical technology, and this aligns with our recent agreement with the U.S. Ski Team and our association with the U.S. Olympic Committee. We are thrilled to rejoin the U.S. Alpine pool as a supplier of premium performance products. Being involved once again with alpine ski racing and the World Cup adds to an already deep Oakley legacy in the many disciplines of skiing.”

As an elite athlete, Lindsey relies on Oakley products, and this further underscores the superiority of unparalleled innovations that have rewarded the company’s decades in optical research and development. With her choice of Oakley for performance goggles and sunglasses, Lindsey has made a commitment to be part of the Oakley family through the next Winter Olympics and beyond.

 

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