Okemo Mountain Resort announces new VP of Marketing

Posted By: The Ski Channel on November 3, 2010 9:27 am

Okemo Mountain Resort has announced Ted Austin as the Resort’s new vice president of marketing. Austin will oversee all aspects of Okemo’s four-season marketing goals and initiatives.

“Ted brings a vast knowledge of resort marketing and operations experience,” said Okemo’s operator Tim Mueller. He will be working very closely with the entire staff to grow and maintain the brand, reputation and guest loyalty for which Okemo is best known.”

Photo: New VP of Marketing, Ted Austin – Credit: Okemo Mountain Resort

“I am thrilled to return to Okemo Mountain Resort,” said Austin. “I am additionally humbled with the opportunity Tim and Diane have afforded me to work toward maintaining the resort’s market-leading position as well as to improve the guest experience. It is my passion and I am grateful to be able to pursue that passion with such a capable team.”

He is leaving the position of director of the Division of Parks and Recreation for the New Hampshire Department of Resources and Economic Development. Previously, Austin worked as the senior vice president of operations and business development for Grand Targhee Resort in Alta, Wyo. He was the vice president and general manager of Cranmore Mountain Resort in North Conway, N.H., and director of marketing and sales for Sierra-at-Tahoe Resort in Twin Bridges, Calif. Austin also worked as marketing manager for Okemo Mountain Resort in the late 1980s.

To learn more about Okemo’s Resort additions for the 2010-11 winter season, click here.