Following the success of last year’s Learn to Ski and Snowboard Month (LSSM), Glen Plake will return with a number of industry supporters to “officially” launch LSSM 2011 at the Boston Ski and Snowboard Expo November 11-14. The monthly event held each January, encourages children and adults to take lessons from professional instructors. More than 300 resorts in the U.S. will offer learning programs that are part of Learn to Ski and Snowboard Month.
Plake is once again serving as an Ambassador for the initiative and will help promote LSSM with consumers and with media professionals gathering at the Boston show. He made a number of appearances last year on behalf of the initiative via his ski sponsors, Elan and Dalbello.
“I can’t wait for the snow to fall and I urge people of all ages come out to take ski and snowboard lessons his year regardless of ability,” said Plake. “I had a blast last January and am looking forward to Learn to Ski and Snowboard Month 2011.”
Each winter, the world famous skier travels throughout the U.S. and Europe encouraging children and adults to enjoy snow sports for recreation and fun. His legendary Mohawk haircut makes him instantly recognizable by skiers and snowboarders wherever he goes.
“Glen’s appeal to snow sports enthusiasts is amazing,” said Mary Jo Tarallo, LSSM director. “All he has to do is show up and people are drawn to him like a magnet. He is an industry icon”
For more Information about LSSM and its related events, check out www.skiandsnowboardmonth.org.