Vail Resorts to launch EpicMix with Keystone’s Nov. 5 opening, announces Epic Holiday Gift contest

Posted By: The Ski Channel on November 3, 2010 3:01 pm

Vail Resorts has had the ski world buzzing since August with the company’s announcement of EpicMix, the revolutionary new online and mobile application that will allow skiers and snowboarders to digitally capture and share their ski and ride experience at Vail, Beaver Creek, Breckenridge, Keystone and Heavenly.

In fact, the only drawback of the announcement seemed to be concerns over how long it would be before ski and snowboard enthusiasts could try out the innovative service. However, with today’s announcement of the EpicMix launch schedule, it seems guests won’t have to wait much longer. Beginning this Friday Nov. 5, on Keystone Resort’s opening day, the EpicMix scanners will be there to capture guests’ lift rides, and calculate vertical feet and days skied.

The scanners will continue capturing guests’ lift rides with each of the other resort openings – Breckenridge on Nov. 12, Vail and Heavenly on Nov. 19 and Beaver Creek on Nov. 24, 2010.

While scanners will soon be up and running, the EpicMix website and mobile applications won’t be launched for guest interaction until  sometime between the Thanksgiving and Christmas holidays. Guests will be notified by email when the EpicMix application goes live. When guests first access the application, EpicMix will already be loaded with their total days skied and their cumulative vertical feet since the beginning of the season and any special commemorative pins already earned.

In addition, starting with Keystone’s opening day, the EpicMix website will feature a live running total of the cumulative vertical feet skied at each of Vail Resorts’ five resorts by everyone using a season pass or PEAKS lift ticket. This will be the first time skiers anywhere in the world can view this statistic for a ski resort. To celebrate the launch of EpicMix, Vail Resorts will be giving an Epic Holiday Gift to one lucky guest selected at random on Dec. 29, 2010. The exact amount of this special gift will be set at $1 for each 30,000 of vertical feet skied by all skiers and riders across Vail, Breckenridge, Beaver Creek, Keystone and Heavenly mountains, from the opening of each resort to the day the EpicMix application goes live, up to a maximum of $100,000. Skiers and snowboarders will automatically be entered into the drawing when they activate their EpicMix account between when the application goes live and Dec. 28, 2010. For additional details and contest rules, visit www.epicmix.com.

“We’re excited to begin the process of launching EpicMix for our guests this winter to digitally capture their lift rides with the opening of Keystone Resort this Friday,” said Heidi Kercher-Pratt, vice president and chief marketing officer of Vail Resorts. “We also look forward to watching, with our guests, the vertical feet totals at each of our resorts and offering our guests a chance to have a truly Epic New Year’s with a cash prize of up to $100,000.”

 

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