Bode Miller to take Ambassador gig for Learn to Ski and Snowboard month

Posted By: Steve Bellamy on November 16, 2010 6:46 am

We all know the winniest US skier of all time is a rock star on the slopes, a philanthropic brother with his Turtle Ridge Foundation and a charasmatic athlete that helps keeps skiing in the headlines as much as 5 new ski resorts coming out of the ground.  But now he has really gotten behind getting more people on the mountain to participate in the sport he loves.

Learn to Ski and Snowboard Month is an industry initiative organized by all the major groups…SIA, NSAA, PSIA, AASI and the NSP.  Do we make you google?  Ah what the hell…SnowSports Industries America, National Ski Areas Association, Professional Ski Instructors of America, American Association of Snowboard Instructors.  There are also a bunch of others, but like the Oscars, we can’t thank everyone. 

Bode joins ski coolio and one of the sports greatest ambassadors – Glan Plake as a representive of the cause which is to encourage children and adults to get out on the snow during January and take lessons from a professional instructor. More than 300 resorts throughout the US are offering free or affordable programs directed to beginners and those with a little experience.

“The challenge in life for most people is making the conscious decision to do good for others or to do nothing. It’s the choice that defines the individual,” says Miller. “I’m pleased to be working with Learn to Ski and Snowboard Month to encourage children and adults to get involved with skiing and snowboarding. With childhood obesity at an all-time high, this program makes it easy for anyone to take some lessons and get some exercise out on the snow.”

Bode’s resume reads like a CAA client roster if medals were Tom Cruise and Julia Roberts.  He is a five-time Olympic medalist: Gold (Combined), Silver (SuperG), and Bronze (Downhill) in Vancouver 2010; Silver (Combined) and Silver (Giant Slalom) in Salt Lake City 2002. He has two overall World Cup Titles (2004-05 & 2007-08); four Discipline Titles: Giant Slalom in 2003-04, SuperG in 2004-05, SuperG in 2006-07; and Super Combined in 2007-08.

Overall, Bode has 32 career World Cup wins and ranks seventh with most wins in Alpine Skiing history among males. He has the most World Cup wins in the history of American alpine ski racing – with four World Championship Gold Medals in Downhill, Super G, Combined, and Giant Slalom. He is one of only two men to win a World Cup race in all four disciplines in a single season (Downhill, Super G, Slalom, and Giant Slalom). Bode holds the record for most consecutive races skied – 136 (March 2002 – Jan. 2006).

Bode also joins his ski manufacturer, Head which is the only ski hardgoods manufacturer supporting this cause.  As you will read about later today on this site, Head Snowsports division has completely revamped over the past year and has gone from the back of the pack to one of the top couple market leaders, innovators and trend-setting brands.  It is fitting that they have pledged their support so heavily to growing skiing.