Newry, Maine (November 17, 2010)-New this winter, Sunday River is harnessing the power of geo-location and social media with a new Facebook application called Sunday River Patches.
Built on the nostalgia of embroidered patches often seen sewn onto jackets and backpacks, Sunday River Patches includes a total of 25 patches earned by checking in to key places located throughout the resort’s eight interconnected peaks. The idea behind this mobile game of exploration stems from Sunday River’s new marketing campaign titled “Find Your Happy Place.”
“Patches serves multiple purposes,” Nick Lambert, VP of Sales and Marketing, says. “Firstly, it encourages our Facebook fans to interact with one another while exploring the resort, and it’s a great vehicle for word of mouth marketing. Secondly, as Facebook continues to evolve, our ability to use this social medium to provide relevance to our guests only continues to improve.”
Designed by Boston-based social media agency Brand Networks, Sunday River Patches can be added to anyone’s Facebook profile by first visiting the Patches tab on the official Sunday River Facebook Page. Once Patches is activated, guests can use their mobile phone to check in at various locations around the mountain to earn virtual patches including an ‘Explorer’ patch, ‘Buddy’ patch, or ‘Powder Day’ patch.
This past weekend during the Boston Ski and Snowboard Expo, Sunday River created an official check-in at the resort’s sales booth designed to test the Patches application. Though Sunday River has not worked any deals into this location-based adventure game yet, it intends to.
“Our plan down the road is to combine Patches with Facebook Deals and provide incentives for skiers and riders interested in exploring our resort further. For some skiers, their Happy Place might be a patch unlocked on a powder day. For others, it will be unlocking a deal on a half-priced appetizer at the Foggy Goggle,” Lambert adds.
Sunday River’s Patches application is available to download now at the official Sunday River Facebook Page.
For more information on Sunday River Patches visit www.facebook.com/sundayriver.
For media inquiries, contact Darcy Morse at firstname.lastname@example.org or call (207) 824-5243.
About Sunday River – A true four-season destination, Sunday River offers eight interconnected peaks of world-class skiing and snowboarding, two Grand Resort Hotels, and in the summer, golf at the highly acclaimed Sunday River Golf Club. Sunday River is a member of the Boyne USA Resorts family of resorts and attractions and is located in Newry, Maine, amidst the scenic Mahoosuc Range. Follow us: www.sundayriver.com, www.facebook.com/sundayriver, and @sundayriver
About Brand Networks – Brand Networks is a leading Social Solutions company headquartered in Boston. Their clients include Sperry Top-Sider, Warner Brothers, and Monster.com to name a few. They are proud to have been named a “Preferred Developer Consultant” by Facebook.
By traditional definitions, Brand Networks is equal parts strategic consultancy, creative boutique, web development shop, and media agency. Brand Networks helps clients recruit, engage and reward networks of fans, friends and followers through social media. In addition to it’s new “GO” offering, Brand Networks’ other Social Solutions include: Social Pix, Social Slideshow, Social Screening, Social Survey, and Social Quiz.