The Ski Channel’s very own Sinah Hoenig was recently featured in an article about German athletes and their ifluence in American sport. She talks about her clothing line, Skihoe and how her time at The Ski Channel has influenced her. click here for full article.
Sinah’s idea of starting a ski apparel brand came along while working for The Ski Channel as she explains: “It all started in the summer of 2007. A few ski athletes and young people including myself were hanging out in the mountains of Utah and the beaches of California. I kept thinking about the need of a lifestyle apparel brand that represented skiing and everybody I talked to was stoked on the idea. Friends and industry professionals always agreed with me that there was no stylish and hip brand out there for skiers, especially young skiers. The name idea followed shortly after and started with my last name, actually the first 3 letters of my last name which another ski friend of mine was amused by and thought sounded pretty original. That’s how the name Skihoe was born which basically consists out of the word ski and the first 3 letters of my last name”
To spread the message of Skihoe, the company embarked on a 2-week tour this summer with the legendary Warped Tour, where they partnered with the band The Early Strike to promote Skihoe all across the US and Canada. Along the way Skihoe met up with some famous Skihoe supporters including 2010 Winter Olympic Freestyle Moguls Bronze Medalist Shannon Bahrke. Even though the tour may have since finished, Skihoe isn’t slowing down. The ski apparel brand partnered up with The Ski Channel and became an official sponsor of the Hollywood movie premiere of a ski movie called “The Story” when some 1500 athletes, celebrities skiers and new found snow sport enthusiast filled the Mann’s Chinese Theater in the heart of Hollywood on October 24. The Story is a Ski Channel original production that shows athletes beyond their incredible athletic talent, it shows the person that’s behind the goggles. The film features ski and mountain sports pioneers as well as the best current athletes out there such as Lindsay Vonn, Bode Miller and Bobby Brown. And then once again, a German name appears on the screen, Willy Bogner who plays a big part in the movie and proves once again in 2010, that German skiing culture and expertise still play a major part in American Skiing.
Skihoe just launched their 2010-11 clothing line, and recently held a photo shoot to promote the collection. Among the distinguishing features of the upcoming collection are the materials used in the manufacturing such as high-performance fabrics that function as the perfect base layer on the slopes. Best of all – it’s made from 100% recyclable materials. The new collection will be available to order online starting January 2011. For more information visit: