18 hidden rules of trade shows

Posted By: The Ski Channel on December 21, 2010 7:54 am

The SIA Snow Show is just around the corner!   With so many people converging into one area, there are always some unwritten rules that are good to follow.  The following rules are illustrated here by | Mike Thimmesch |.  click his name there for the full article.


Hidden rules govern almost every area of our lives.  They guide our behavior and expectations, yet are rarely written down for us in neat little books.

For example, there’s the 5 Second Rule:  When a piece of food falls on the floor, you can eat it if you pick it up within five seconds.  There’s the High Heel Rule: if a woman is taller than her date, she is less likely to wear high heels.  And there’s the Full Moon Rule: On days with a full moon, there are more crimes committed and babies born.

  1. The more words you put on your trade show display, the fewer times they will be read.
  2. The larger the crowd of people already in your booth, the more other people will want to visit your booth.
  3. The person who complains the most about the value of trade shows is usually the one who knows (and tries) the least.
  4. The more fun trade show attendees have in your booth during the show, the more serious business you will do after the show.

click here for the full list.