Two-time Olympic silver medalist and professional snowboarder Danny Kass donates his time and energy at the Duracell Smart Power Lab in the Times Square Visitor’s Center, where human-generated power is collected to help light up the 2011 numerals in Times Square on New Year’s Eve, Tuesday, Dec. 21, 2010.
Times Square New Year’s Eve celebration, arrived by chauffeured limousine to the Duracell Smart Power Lab at the Times Square Visitor Center. Duracell is using people power to illuminate the 2011 numerals in Times Square on New Year’s Eve – marking the third year in a row that human energy will be used to light the numerals in the annual celebration. New Yorkers and tourists alike have the chance to literally help power the 2011 numerals by visiting one of two Duracell Smart Power Lab locations, hopping aboard a Power Rover and pedaling. With each push of the pedal, human energy is captured, converted into usable power, and then routed and stored at Duracell Battery Centers. The journey will end at One Times Square, where the stored power will light up the 2011 numerals as the New Year’s Eve Ball drops and the clock strikes midnight.
When: Tuesday, Dec. 21
Where: Duracell Smart Power Lab at the Times Square Visitor Center (1560 Broadway, 7th Avenue between 46th and 47th Streets)