SIA partners with Stylesight to get more hip and fashion savvy

Posted By: The Ski Channel on December 22, 2010 4:05 pm

For an industry famous for seeking out extreme weather and high performance materials, snow sports products also carry a strong style factor. To help identify fashion trends for next season, SnowSports Industries America (SIA) has partnered with Stylesight, the leading online provider of trend content for the style industry, to provide fashion insight in various forms for Snow Show attendees. Stylesight will produce a video for SIA’s Snow Fashion & Trends Show (Jan 27th), host an on-site seminar and publish a fashion trends tip sheet following the Show.

Based in New York, London, Hong Kong, Shanghai, Stylesight is known for providing trend content, tools and technology to creative professionals.  Stylesight is putting together a fashion trends video based on research conducted by Stylesight’s Senior Active Editor, Jeanine Pesce, with support from Stylesight’s global network of correspondents and Trend Directors. Providing a peek into Fall/Winter 2011.12 for retailers and manufacturers, the video will showcase the latest developments in color, print/pattern, materials and technologies for both soft and hard goods and will run during SIA’s Snow Fashion & Trends Show on Thursday, January 27 from 6-9P in the Korbel Ballroom at the Colorado Convention Center. 

“By covering a wide range of snow sports events and tradeshows, we have the ability to hone in on specific movements and algorithms within the market. Art, design and innovation also play a vital role in the evolution of the trends, as each season unfolds, we tap into a new plateau of inspiration and creative direction,” commented Jeanine Pesce, Stylesight’s Senior Active Editor.

To learn more about trends driving the snow sports industry – Show attendees can attend Stylesight’s seminar entitled F/W 12 Color + Snowsports Trends at 12P and 5P on Thursday, January 27 during the 2011 SIA Snow Show. The industry will also have access to a print version of Stylesight’s trends forecast in the months following the Snow Show.

From January 27-30, 2011, the snow sports industry will take over downtown Denver to celebrate their passion for all things snow. The 2011 SIA Snow Show will once again celebrate the industry and deliver the hottest snow sports trends, innovations, educational seminars, product presentations, personalities, events, concerts, meetings, and parties. Attendees conduct business that can only happen at the Show – viewing full color-lines and major trends for winter 2011.12, meeting with key principals, and networking with industry leaders face-to-face.