Stowe goes high tech with mobile app for its customers

Posted By: The Ski Channel on December 22, 2010 3:51 pm

Stowe is teaming up with popular mobile gaming app SCVNGR to provide a new way for skiers and riders to experience the mountain this winter.

SCVNGR (which was covered by Lacy Morris earlier this month) is a mobile app all about going places, doing challenges and earning points. The app has over half a million users, and has partnered with everything from the Boston Celtics to National Geographic to Coke, so its big news that Stowe is the first ski mountain to join forces with SCVNGR.

Skiers and riders can play Stowe-themed challenges on SCVNGR to win sweet prizes, like lift tickets and Stowe Points Cards. The challenges provide a fun way for skiers and riders to engage with everything the mountain has to offer while rewarding reward loyal visitors. By integrating technology to enhance visitors experience, Stowe’s partnership with SCVNGR will serve as an example for other ski mountains in the industry to follow.