Okemo reinvents January White Sale

Posted By: The Ski Channel on December 29, 2010 9:31 am

LUDLOW, Vt. – John Wanamaker, of Philadelphia department store fame, is credited with the invention of the January White Sale. In 1878, his store hosted the first January sale of linens – all white at that time. This January, Okemo Mountain Resort offers great deals on something else that’s all white – snow. Although Okemo isn’t actually selling snow, the popular south-central Vermont resort is offering a variety of discounts so skiers and snowboarders can experience all that white on the mountain for less.

January Tribute
Okemo pays tribute to United States Military Veterans, Police Officers, Firefighters and Ambulance personnel every Tuesday and Thursday during the month of January 2011, with a special half-price discount on lift tickets. When they show their ID card/badge and a photo ID at Resort Services inside the Okemo Clock Tower Base Lodge or in the Jackson Gore base area, qualified personnel will receive 50 percent off the price of an adult, full-day, full price lift ticket on Tuesdays, January 54, 11, 18, 25, and Thursdays, January 6, 13, 20, 27. It is Okemo’s way of saying “thank you” for all that our civil servants do!

Buy Online at Okemo.com and Save All Month Long

Kids Rock FREE
When an adult buys a full-price, Monday-through-Friday lift ticket for themselves between Jan. 3-14 and 18-28, 2011, they get one Junior or one Young Adult ticket, valid the same day, free. The child receiving the free ticket must be present at redemption. Free lift tickets are available for children 6 and younger every day at Okemo. The Kids Rock offer may not be combined with other discounts, special price days or promotions and adult ticket must be purchased online, at okemo.com, 48 hours in advance.

Lift & Lunch Pass
There is such a thing as free lunch! When skiers and riders pre-buy online, in advance, they can purchase a lift ticket that includes free lunch. On Monday through Friday, Jan. 3-14, 2011, the Lift & Lunch Pass includes a $20 voucher redeemable at any culinary location on the mountain. Adults $74, Young Adults $65 and Juniors $50. This offer may not be combined with other discounts, special price days or promotions and must be purchased online at okemo.com, 48 hours in advance. This is a print-at-home ticket offer and print-out may be redeemed at Resort Services.

Ladies’ Days – Calling all OKEMOMMAS!
Tuesdays are officially Ladies’ Days at Okemo. Mothers, daughters, sisters, aunts, nieces, grandmothers and girlfriends can all ski and ride all day on select Tuesdays for just $39 when they purchase a ticket online, in advance. And the savings continue with a private lesson for just $49. Ladies will enjoy savings on the slopes January 4, 11, 18. 25. This offer may not be combined with other discounts, special price days or promotions and must be purchased online at okemo.com, 48 hours in advance. Additional Ladies’ Days are scheduled in March and April.

Okemo Online Thursdays
When skiers and riders purchase a lift ticket online, in advance, they can enjoy Okemo’s snow-covered slopes for just $39 on select Thursdays: Jan 6, 13, 20, 27. This offer may not be combined with other discounts, special price days or promotions and must be purchased online at okemo.com, 48 hours in advance. Additional $39 Online Thursdays are scheduled in March and April.

Multi-Day Motivator
When skiers and riders purchase a lift ticket online, in advance, they get Okemo’s best lift ticket rates. $109 gets a two-day midweek ticket redeemable Mondays through Thursdays from Jan. 3- March 10, 2011. Offer excludes Monday, Jan. 17 and Monday through Friday, Feb. 21-24, 2011. $139 gets a two-day weekend ticket, redeemable for Saturday/Sunday tickets between Jan. 8 and March 19, 2011. Offer excludes the weekends of Jan. 15-16 and February 19-20, 2011.

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