Mountain Dew Vertical Challenge coming to Bolton Valley

Posted By: The Ski Channel on January 5, 2011 8:10 am

BOLTON VALLEY, Vt. – The famed Mountain Dew Vertical Challenge returns to Bolton Valley again this season on Monday, Jan. 17. Known for its fun, family-oriented recreational racing, the Vertical Challenge event encourages the whole family to have fun on the slopes while working toward earning some fun prizes and giveaways.

Race registration begins at 8 a.m. and participants can continue to register all morning long. To make the registration process even smoother, participants may download the registration form and bring it with them to the event. Racing begins at 11 a.m. and participants may take their run up until 1:30 p.m. All ages and abilities are welcome to participate, and prizes are awarded for participation as well as performance. Giveaways include a variety of items from t-shirts to gear to, of course, free Mountain Dew.

Registration is free for all skiers and riders although a lift ticket or Season Pass is required to access the course. An awards party will be held following the race, with more giveaways as well as music and entertainment.

“The Mountain Dew Vertical Challenge proves you don’t have to be an expert gate-runner to enjoy a bit of racing fun,” said Josh Arneson, director of marketing at Bolton. “The Vertical Challenge has become one of our staple family-friendly events where everyone becomes involved in honing their racing skills. It’s a fun way to either race or cheer on family and friends, then enjoy a great après awards party.”

Bolton Valley Resort is Vermont’s most convenient big mountain for skiing and riding packed with value. Less than 10 minutes from I-89 and less than 30 minutes from Burlington, the family-friendly mountain offers skiers and riders of all abilities three mountain peaks with 71 trails and 6 lifts, plus 3 terrain parks including the Burton Progression Park.

Bolton Valley is one of only two ski resorts in the U.S. to implement wind power as an energy source and is the recipient of the National Ski Areas Association’s 2010 Silver Eagle Award for environmental initiatives. A complete Sports Center, outdoor ropes course, extensive back-country skiing and Vermont’s most extensive top-to-bottom night skiing and riding are just a few of the extras available to guests. All-inclusive, true ski-to-your-door lodging packages from $79/person/night. For more information visit or call 877-9BOLTON.