Squaw Valley plans $50 million in improvements

Posted By: The Ski Channel on January 15, 2011 2:50 pm

The Lake Tahoe-area ski resort that hosted the 1960 Winter Olympics is planning a $50 million upgrade.

Squaw Valley USA is taking proposals to improve its mountain from Vancouver, Canada-based Ecosign Mountain Planners, Ltd., International Alpine Design of Avon, Colo., and the Salt Lake City-based SE Group.

Squaw Valley CEO Andy Wirth told the Reno Gazette-Journal a decision on which company will win the contract will be made Feb. 1. Wirth says the improvements will be made over the next three to five years, including plans to make the resort more friendly to beginner and intermediate skiers.

“We want to significantly broaden the appeal to the family destination skier,” Wirth said. “Right now, we do it very well, but we want to shoot for excellence.”

He says the changes to the resort could include new or relocated ski lifts, regraded ski runs and new restaurants.

“The only thing changing here is everything,” said Wirth. “We want to make sure we have the best of the best. This is an incredible piece of rock on which we operate.”


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