Skihoe Launches 2012 Freeski Apparel Line at SIA

Posted By: The Ski Channel on January 19, 2011 4:24 pm

The highly anticipated launch of Skihoe Inc. is finally here! Skihoe Inc. is a new apparel and outerwear company that represents the lifestyle and the sport of freeskiing. Skihoe offers both a men’s and women’s line of outerwear and apparel.

Skihoe will be at the SIA Snow Show in Denver from Thursday Jan. 27- Sunday Jan. 30. Their booth (#4139) showcases the entire 2012 line including brand new jackets and ski socks! Skihoe apparel will be featured in the SIA fashion show on Thursday night in the Korbel Grand Ballroom at the Colorado Convention Center in Denver, Colorado.

The newest additions to the line include both a men’s and women’s outerwear jacket with eye-popping colors and an 80’s retro inspired design. The jackets are made from waterproof, breathable fabric with a durable water repellent finish. The 2012 Skihoe line also features base layers made from recycled plastic in an effort to promote environmental sustainability.

“The name Skihoe came about when one of my friends commented on the first part of my last name being amusing and original. Skihoe is the word “ski” and the first three letters of my last name “hoe” put together. With such catchy designs, we felt this name fit perfectly! There is never a dull moment with Skihoe.” – Founder and CEO, Sinah Hoenig

Skihoe Inc. was founded in 2010 in Los Angeles, CA. Growing up skiing with her friends in the German and Austrian Alps Sinah, Skihoe founder and CEO, noticed the need for stylish freeski specific apparel company. The recent rise of the sport of freeskiing has provided the perfect opportunity for Skihoe Inc. to launch.

For more information about Skihoe Inc., please contact Julia Requarth at