Mount Snow has entered into a partnership with foursquare, becoming the first ski resort to launch a brand page and badge campaign on the popular social network. Foursquare is a location based mobile platform makes areas easier to explore and provides deals and prizes for users “checking in” to their venues. Foursquare guides real-world experiences by allowing users to bookmark information about venues that they want to visit. Foursquare is rolling its service out to only about 15 ski resorts, with only a few on board at the moment.
Out of all the ski resorts in North America, why start with Mount Snow? “Because we’re awesome! (ok, and the foursquare founders are pass holders here),” said Dan Gullotti, Mount Snow Interactive Marketing Manager. In one day 250 people followed Mount Snow, within 48 hours that number jumped to nearly 5000.
“My brother [foursquare Co-founder and CEO Dennis Crowley] and I have been visiting Mount Snow for years, so we’re especially excited to see our home mountain putting so much effort behind their foursquare tips, Specials and badge promotion,” said Jonathan Crowley, Director of Business Development for foursquare. “We’re confident this partnership will give foursquare users some extra incentives to visit one of the best mountains in the east.”
On Thursday January 20th guests checking in at the main base lodge could visit the Marketing Office and receive a free Carinthia beanie. Specials will be active in Mount Snows various venues, including food & beverage outlets, tubing, retail shops and the naturespa.
Bragging rights go to those who are able to unlock the Mount Snow badge but perhaps the biggest battle is for the right to be Mayor, which will include a major perk; a reserved parking spot!