Spyder and Audi drive brand partnership

Posted By: The Ski Channel on January 24, 2011 8:47 pm

Spyder and Audi, two iconic brands recognized for innovation, design, and quality, are teaming up to take advantage of consumer synergies to co-promote their brands. The partnership includes Colorado Audi dealers, who will soon feature Spyder product displays in participating dealership showrooms. Spyder customized Q7 and Q5 models with their brand graphics, creating a highly visible presence for both companies in the important Rocky Mountain region.

Russ Rowan, Spyder’s VP Sales and Global Marketing, instigated the cross-promotion. “Both Audi and Spyder speak to the same consumer: professional, performance-driven with an eye to style. We’re heightening each other’s exposure to the right consumer for our brands. It’s a win-win marketing situation,” he said.
photo: pitchengine.com

To kick off the collaboration, Audi and Spyder are hosting an invitation-only party at Spyder’s new Denver showroom on the night of the Big Air ski event, which is also sponsored by Audi. During the evening’s course Audi will display the new A8 luxury sedan at Spyder’s showroom and will screen the recently-aired “Good Night” commercial. Spyder hosts an indoor “Warming Hut” and will screen ski films to guests.