Thule renews U.S. Ski Team partnership

Posted By: The Ski Channel on January 28, 2011 9:13 am

The U.S. Ski Team has announced that Thule, a world leader in transportation accessories, will be extending its partnership with a multi-year renewal as the Official Rack and Cargo Automobile Supplier for the U.S. Ski Team.

“The values and best in the world goal orientation of the Team are a natural fit for a partnership between Thule and the U.S. Ski Team,” said Vice President of Sales, Marketing and Service, Tripp Wyckoff. “This is a great opportunity for us to showcase and promote our product in conjunction with the U.S. Ski Team.”

Thule will continue to provide base racks, ski carriers and cargo boxes for the U.S. Ski Team. With a specially designed roof box, Thule will have the opportunity to showcase and promote the partnership to a target audience including, athletes, members, fans and 16 million recreational participants.

“The global Thule brand has always been associated with quality and innovative products,” said Chief of Revenue and Marketing, Andrew Judelson. “We have great momentum heading into this season on the wings of our athletes’ performance in the Olympics and on the annual World Cup circuit. Extending partnerships with leading consumer product brands in our sport, like Thule, is vital to our success every year.”

The U.S. Ski Team is one of the best testing platforms for products like Thule’s racks and cargo boxes. The team travels hundreds of thousands of miles each year from event to event on multiple continents.

Thule will use its partnership as both a supplier and licensee the U.S. Ski Team to showcase its product to the active, traveling skiing audience.