Oakley announced the launch of a new two-day camp program that will instruct and inspire women who wish to advance their skills in ski and snowboard progression. Staffed with top notch professional coaches, there will be four Oakley Progression Sessions scheduled for March 2011.
Under the supervision of head coach Mary Walsh, each two-day camp will be offered to 40 snowboard participants and 10 ski participants. Oakley pro coaches slated to take part in the camps include Gretchen Bleiler, Marie-France Roy, Chanelle Sladics, Silvia Mittermuller, Dominique Vallee, Grete Eliassen and Kristi Leskinen. All are world renowned for their prowess and expertise in winter sports.
“Oakley has a proud heritage in winter sports, and these two-day clinics will empower girls who want to advance their skills and raise their own bar of performance,” said Oakley Women’s Brand Manager Jenny Earnshaw. “Girls don’t have to be intimidated by big jumps, aggressive rails or huge pipes. With one-on-one coaching and casual time with our coaching staff and professional athletes, girls will get the instruction they need to build confidence, expand their repertoire of tricks, and push the limits of possibility for what they can achieve in winter sports,” Earnshaw concluded.
Oakley has designed the camp to provide a relaxed, low-pressure environment where each girl can learn at her own pace and comfort level. It will be an opportunity to make friends with other girls who share a love of riding, and to have fun while learning new skills from top pros. Girls will also gain a deeper insight into Oakley innovation, as the company’s Rolling O Lab will be on hand to demonstrate the superior performance and protection of the company’s products. In addition, a better understanding of the Oakley Women’s brand will allow the girls to connect with the outgoing, active and fun-inspired lifestyle represented by the brand.
Oakley is excited to announce its partnerships with the following resorts for the 2011 Progression Sessions series: “Droppin In” at Loon Mountain, NH (March 5th–6th); Canyons, UT (March 12th–13th); Winter Park, CO (March 19th–20th); and Northstar-at-Tahoe, CA (March 26th–27th).
The decision to hold the premiere camp at Loon Mountain was made to honor the relationship between Oakley and the popular facility, which teamed last year to hold the “Droppin In” event. It was a tremendous success, and this inspired Oakley to not only extend the partnership but to create its own event based on the platform.