Movement skis selects Pale Morning Media as PR partner

Posted By: The Ski Channel on February 9, 2011 2:05 pm

The Colorado-based distributors of Movement Skis, a Swiss big mountain freeride and freestyle ski collection known for award-winning performance and innovative core construction, has selected Pale Morning Media as their  public relations agency.

“With a new North American brand base in the Rocky Mountains, and a fresh commitment to making the most out of this incredible ski collection, we’re pleased to be partnering with the experienced communications consultants of Pale Morning Media,” said Jonathan Degenhardt, Movement Skis Brand Manager.

Movement was founded in 2002 and it has earned a worldwide reputation for distinctive and dynamic skis featuring proprietary Control Torsion System (CTS) ski construction technology – a system which blends torsional stiffness with round longitudinal flex to maximize performance and enjoyment in every snow condition.

“Even though Movement Skis are craved by passionate skiers, well-known by specialty retailers, and embraced by many members of the media, this is really a fresh start for the brand,” said Drew Simmons, president of Pale Morning Media. “There are many stories that will need to be told about Movement in the coming winters, and we’re honored to be a part of this energetic and growing team.”

Movement is also a recognized leader in sustainable and toxin-free core construction. Their pure wood cores are harvested exclusively from FSC/PEFC-certified forestry operations, and are 100% free of adhesive toxins used in composite or synthetic alternatives.

Movement Skis’ passionate following includes members of the US media, who showered the brand with numerous accolades in 2009 and 2010, respectivley.  Awards garnered during those two seasons included an Outside Magazine “Gear of the Year” Award, two Backcountry Magazine “Editor’s Choice” Awards, a Powder Magazine “Skier’s Choice” Award, a Skiing Magazine “Test Selection,” and a Ski Press “Best Buy” Award.

Located in Vermont’s Mad River Valley, Pale Morning Media (www.palemorningmedia.com) is a public relations, brand strategy and creative communications agency with a focus on the outdoors. Founded in 2001, their client roster includes leading technical and lifestyle brands from North America and Europe in the outdoor, wintersport, travel and leisure markets.

Check out this article about Movement moving to Colorado

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