AXE free concert series at the Telus World Ski and Snowboard festival

Posted By: The Ski Channel on February 15, 2011 7:58 am

AXE, the popular male grooming brand designed to keep guys confident throughout the day, is the title sponsor for the TELUS World Ski and Snowboard Festival’s incredible free Concert Series. The Concert Series will be presenting amazing acts such as Ontario’s own indie rockers Tokyo Police Club, New York’s eclectic Gogol Bordello, Vancouver’s cult-followed Black Mountain, musical masterminds Fort Knox Five and Whistler’s pride of the decks, Mat the Alien, just to name a few.

The AXE Concert Series is one of the most highly attended and popular events of the Festival, and this year’s line-up is sure to impress and entertain people of all ages and all musical tastes. “Girls and music are a big part of our guy’s life,” explains Greg Major, Senior Brand Building Manager for AXE Canada. “This festival gives him the opportunity to connect with both in an amazing setting, which we’re happy to support.”The AXE Concert Series runs the full 10 days of the Festival, from April 15th to 24th, and rocks out on the main stage, with Whistler and Blackcomb mountains providing the awe-inspiring backdrop, from 2.30pm – 5.30pm every day.

Follow us on twitter @wssf for announcements of confirmed acts and the most up to date information.

 OLYMPUS is back to head the Pro Photographer Showdown, the preeminent action sports photography competition in the world. This year has already attracted an incredible diversity in photographers and subject matter. Event Producer Lilli Clark says that “we’ve been receiving interest from surf, skate, ski and snowboard photographers from ALL over the world. Interest has come from Australia, Munich, California, France and of course Canada. The March 1st deadline for initial submissions is fast approaching, and we’re looking forward to another stellar year at the OLYMPUS Pro Photographer Showdown”.

With a prize pool of $17,000 this is no minor photography competition and 2011 is set to see a great variety of world-class photographers and their incredible eye for detail. To enter into OLYMPUS Pro Photographer Showdown, please contact Lilli Clark at or visit

TWSSF’s newest addition to the family, Intersection, has launched its call for interest. Geared towards professional filmmaking companies, Intersection is an opportunity for action sports fanatics to step back into the limelight at Whistler and show us how the ski and snowboard films are really made. Not for the faint-hearted, the $15,000 1st prize will go to the team that best integrates the compulsory elements of 30 seconds of in-bound footage, 30 seconds of park footage, 75% of entire footage on snow, shot within 100km of Whistler, and all shot during the heart-racing, caffeine fuelled 7 days allocated during the Festival. The love child of ski, snowboard, film and adrenaline, this event is sure to be a show-stopper. To voice interest in entering Intersection please contact Kassia O’Connor at or visit