Telluride partners with Land Rover

Posted By: The Ski Channel on February 17, 2011 9:45 am

TELLURIDE, COLORADO – Telluride Ski & Golf Resort and Land Rover North America announced a new partnership that brings together the premier international brands. Through the partnership, Telluride and Land Rover will be able to further their reach into key luxury markets.

“We are thrilled to partner with Land Rover North America, makers of the most capable luxury vehicles in the world,” said Telluride Executive Director of Marketing, Matt Skinner. “Land Rover vehicles are the perfect fit for our core demographic, and the mutual benefit for both companies will be instantly recognizable.”

Land Rover will be integrated throughout the resort, andguests will have the opportunity to experience the excitement of driving off-road in the world’s most capable all-terrain vehicles during Ride & Drive weekends. On February 18-21, March 4-6 and March 18-20, skiers and snowboarders can put the vehicles through the paces. Guests can choose from 2011 model year Range Rovers, Range Rover Sports and Land Rover LR4s.

“Telluride is the perfect location for Land Rover,” said VP of Marketing for Land Rover North America, Finbar McFall. “With its heritage, elevated experience and legendary terrain, Telluride provides the ideal setting to highlight the Land Rover lifestyle while showcasing the all-weather capabilities of the vehicles.”

Telluride has recently been ranked the No. 2 Resort in North America by Conde Nast (3rd straight year), the West’s Prettiest Ski Town by Sunset Magazine, and No. 8 Best Après Ski Scene in the world by msnbc.com.

For the 2011 Model Year Land Rover’s lineup features four models, including the LR2, the new re-designed LR4, the Range Rover Sport and Range Rover, which are both available with naturally-aspirated 375-hp V8 and 510-hp supercharged 5.0 liter V8 powertrains.

 

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