U.S. Ski Team stars took a break from the Alpine World Ski Championships in Garmisch Partenkirchen, Germany to celebrate the renewal of the Team’s glove partner, Reusch. The German-based Reusch, a world leader in sport gloves, signed a four year renewal through 2015 to provide gloves to the U.S. Alpine Ski Team.
The Reusch partnership with the Team is based on both athletic performance and marketing. Reusch is a strong merchandising partner, taking Team-logoed gloves to the U.S. marketplace.
The renewal of Reusch came on the heels of a World Championships that saw the U.S. Ski Team win three medals, including a spectacular gold medal performance by Audi FIS Alpine World Cup leader Ted Ligety in the giant slalom. Julia Mancuso opened the Championships with silver in super G, followed by Lindsey Vonn’s silver in downhill.
“Reusch is a noted industry leader and has seen the merchandising benefits of our U.S. Ski Team logo,” said the Team’s Chief Revenue and Marketing Officer Andrew Judelson. “Reusch has seen that value over time and is stepping up its partnership.”
“Our partnership with the U.S. Ski Team helps to underline our goal of keeping our cutting edge products in line with the results of the Team,” said Reusch Managing Director Erich Weitzmann. “Providing quality products to the Team gives us the best field test possible year after year, which sharpens our understanding of the effectiveness of gloves.”
“Reusch is at the forefront of gloves and racing,” said downhiller Steven Nyman. “It will be great to continue working with the company.”
Reusch has a long and storied history in sport, dating back to 1934. The company branched into support of ski teams in the 1980s and has had a relationship with individual athletes or the U.S. Ski Team since then.
Gloves play a vital role in competition – not just for warmth, but for performance and protection. Reusch’s high performance gloves provide an exacting fit for athletes around their ski pole grips and provide much needed protection when banging gate poles at speeds in excess of 70 mph.
“It has been a real honor to share some incredible moments with the U.S. Ski Team all over the world, especially being a part of medal winning events,” said Weitzmann. A year ago in Vancouver U.S. Alpine Ski Team athletes won eight Olympic medals.
While the terms of the agreement were not disclosed, it does contain an innovative approach with additional performance payouts to the Team based on its results.