The Salomon BBR ski is shaping the future

Posted By: The Ski Channel on February 22, 2011 6:44 pm

Salomon’s very own  Romain Raisson explains the new Salomon BBR v-shape capabilities and how it performs on-piste and off-piste.  His main purpose is uniting freeskiing with people who work for the brand Salomon.   He manages the French ski team and its ambassadors by managing the budget, communication, and the equipment. He organises events called “Rocker Days” and Rocker Week and participates in the communication and marketing, and the development  of the skis, clothes, helmets and bindings.  He presents the products in outlets and explain how they work and is a voice on Internet forums answering questions about the products. Now that’s community management.  Check out the video and see why the Salomon BBR is the cat’s meow……