World Champion skier Emiko Torito becomes newest Skihoe team member

Posted By: The Ski Channel on March 7, 2011 2:48 pm

World Champion Skier Emiko Torito becomes new Skihoe sponsored athlete. Emiko, the first official member of the Skihoe pro team, is fresh off a second place finish at the Crested Butte Freeskiing World Championships.

Emiko will be rocking Skihoe at the Subaru Freedkiing Championships in Snowbird this week. “I’ve always wanted to wear some cute ski clothes, and they’re incredibly hard to find! Skihoe is a line of clothing that looks good and has great function. I can’t wait to wear Skihoe for everything from skiing to après-skiing!” –Emiko Torito

Founder and CEO, Sinah Hoenig, said “We are absolutely delighted to work with Emiko and support her in the future. She is a world-class athlete and one of the most fun and energetic people that I know. We are honored to welcome her on the Skihoe team!”

Skihoe Inc. was founded in 2010 in Los Angeles, CA. Growing up skiing with her friends in the German and Austrian Alps Sinah, Skihoe founder and CEO, noticed the need for stylish freeski specific apparel company. The recent rise of the sport of freeskiing has provided the perfect opportunity for Skihoe Inc. to launch.

For more information about Skihoe Inc., please contact Sinah Hoenig at

To read about Emiko’s story and how she went from the US Mogul team to big mountain skiing, please click here.