Nature Valley re-ups as NASTAR Title sponsor

Posted By: The Ski Channel on March 28, 2011 10:32 am

SKI magazine announced today that Nature Valley has signed a four-year agreement to remain the title sponsor of the publication’s signature racing series, NASTAR. Nature Valley has been a sponsor of NASTAR – the largest recreational ski and snowboard race program in the world – for the past six years, and proudly returns as its title sponsor through the 2014-2015 season.

“We are extremely proud that Nature Valley has such tremendous dedication to SKI magazine’s NASTAR event property,” said Johnny Alamo, executive director of sponsorships for NASTAR. “Nature Valley’s brand strategy and family focus parallel our vision for NASTAR. This partnership allows us to continue to grow and expand our family-focused recreational ski-racing platform and integrate this like-minded partner.”

“Over the years, Nature Valley NASTAR has provided recreational skiers of all ages with a fun, racing experience,” said Camille Gibson, Vice President, Nature Valley. Thousands of families and friends have created lasting memories and shared connections while racing at their local mountain. Nature Valley is proud to continue its partnership with the NASTAR program and we look forward to sharing in these experiences over the next four years.”

With Nature Valley’s support, NASTAR has become the recreational race program of choice at over 120 resorts across the country, as competitors eagerly measure their skiing ability against one another’s based on a national standard established each year by the fastest member of the U.S. Ski Team.

“Nature Valley’s support of the NASTAR program has been instrumental in providing recreational racers with the best alpine racing program possible,” said Bill Madsen, Program Director for NASTAR. “We are excited to continuing working with Nature Valley to develop new and exciting programs that will further connect participants, family members and friends from coast to coast.”

The NASTAR program has grown year over year, attracting close to one million ski racers, with more than 6 million NASTAR racer days completed, since its inception in 1968.


Developed by SKI magazine in 1968, NASTAR is the largest recreational ski and snowboard race program in the nation. NASTAR provides a fun, competitive racing program that, through the development of a handicap system, allows racers of all ages and abilities across the country to compare their race results regardless of when and where they race. NASTAR is also a key feeder program for the U.S. Ski Team.