Gear Heads caught up with the women’s skiwear company, Nils at the SIA Snow Show in Denver this past January. Design director, Amy Jacobs gives The Ski Channel the inside scoop on their collective and sport collections for the Fall 2011-2012 season. Did you know that over 19,000 people attended the Snow Show?
Nils is a fashion-driven women’s skiwear line that was one of the first fashion companies to incorporate Gore-Tex into their collections. With the innovative design of the high waist, stretch bottom suit they soon began to dominate the stretch suit market. Over the course of the next several years Nils established a reputation as the best fitting women’s skiwear collection in the business and the product offering was extended to include sweaters, fleece, resort wear and petites. The universal active sportswear layering system and waterproof, breathable outerwear system is consistently regarded as the most complete offering for women in the industry.
Lane Fowler, Marketing Manager for Nils says their goal is to, “focus on fashion, fit and functionality.” This year, they will celebrate 32 years of offering the finest, best fitting skiwear and resort sportswear along with setting the standard for customer service and education within the snow sports industry. For more information, please visit their website at Nils.us.
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