Gear Heads caught up with Bula at this year’s SIA Snow Show in Denver and they gave The Ski Channel the scoop on their fall 2011-2012 line up. With over 75% of the retail buying power at the Snow Show, it’s the place to be for companies to show their stuff to retailers, sales reps, media and industry professionals. The sold-out Snow Show featured 322,160 sq. ft. of exhibit space, 458 exhibitors representing 893 snow sports brands, including 112 new exhibitors drawing an estimated 19,000 attendees.
Bula is a Fijian expression meaning “hello, peace and cheers.’ The Montreal-based premier snow sports accessory brand and manufacturer of winter headwear, socks, base layers and new this year, outerwear. Real deal jackets that are fun and stylish and so hot they will melt the slopes.
Bula’s motto: “To live the good life permeates all that we do, and is reflected in a product line that offers a wide variety of styles stressing high quality at a great price.”
To learn more visit: bulabula.com
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