Posted By: The Ski Channel on April 4, 2011 11:48 am

The Ski Channel’s GEAR HEADS was at this years SIA Snow Show and we caught up with Bonfire. They give us a sneak peek into what products will keep you comfortable and protect you from the elements while your out on the slopes next year.  Did you know this year’s show had over 300,000 feet of exhibit space?  From fashion shows to on snow demo’s the Snow Show has something for everyone.

Bonfire Snowboarding was started with a vision by founder Brad Steward in the late 80′s in Huntington Beach, California.  Moving to Oregon so the company could be close to Mt. Hood, Bonfire Snowboarding has continued to inspire and make quality products for 3 decades.  Bonfire makes snowboard gear for riders all over the world and believe it takes one mountain, one board and the power of an individual to create their own track and their own way.  Designed and developed in the shadow of Mt. Hood, there is no such thing as bad weather, only bad clothes.  They believe that you define your life through riding and when you ride, they ride.  Even the logo is meant to represent the authenticity of snowboarding and these beliefs translate into superior winter clothing.  Waterproof, breathable and tailored to fit, Bonfire has what you’re looking for.



Check out these other sneak peeks from Gear Heads:

Black Diamond


Recon Instruments




You can also check out more episodes of Gear Heads, movie trailers and original program shorts on YouTube.