Whitefish announces new PR manager

Posted By: The Ski Channel on April 4, 2011 10:24 am

WHITEFISH, MT – Whitefish Mountain Resort (WMR) proudly announces that Christina “Riley” Polumbus has been hired as the new public relations manager. Polumbus joins WMR from Steamboat Springs, Colorado and offers a vast knowledge of public relations to the resort.  She began her new position March 30.

“Riley brings more than nine years of experience in public relations, most of which is based in the mountain resort industry,” WMR President Dan Graves said. “Her experience working with media on local, national and international levels will add depth to our talented marketing team.”

Since 2007 Polumbus was the communications specialist for Yampa Valley Medical Center and owned a public relations consulting business serving a variety of clients in Steamboat Springs. From 2003-2007 she was the PR director of the Steamboat Springs Chamber Resort Association where she was responsible for all media relations promoting Steamboat Springs during the non-ski season months and increased media coverage for summer events and activities across North America. Polumbus began her career in public relations at the Steamboat Ski Area where she was the PR coordinator for the 2001-02 and 2002-03 ski seasons.

In addition to her employment, Polumbus was very active in the Steamboat Springs community. For six years she was a volunteer for Routt County Search & Rescue and in addition to being an active member of their field team, also served as their public information officer. Polumbus was also very involved with the local bicycling club and acted as their spokeswoman.

Polumbus is an accomplished writer and has been published in The Denver Post, Steamboat Today, Mountain Flyer Magazine, and Steamboat Magazine. She received a B.A. in English Literature from Denison University in 1993.

“I am excited to be a part of a solid team here at Whitefish Mountain Resort, and to represent this amazing area,” Polumbus said. “I look forward to getting to know more about both the town and mountain of Whitefish, from its history to the newest amenities and events. I’ve been visiting here regularly for the past three years and I am delighted to call it home.”

In addition to telemark skiing, Polumbus enjoys biking, hiking and playing ice hockey.