Ski resorts continue to integrate social media and their services. Whistler Blackcomb is testing an app that lets people use their iPhones and Android-based smartphones as ski passes. The app, called Whistler Blackcomb Live Powered by Telus, was developed by Avon, Colo.-based Resort Technology Partners.
The app lets skiers and snowboarders track their vertical feet and speed; get real-time updates on weather, what runs are groomed and lift status; take photos to post on Facebook or Twitter; and more. Vail resorts came up with EpicMix and has had remarkable success. The costumers are savvy enough and willing to use this technology and it is being offered in a variety of ways. Pass holders or people with the Canadian resort’s frequency cards can download the free app and have their phones be scanned to get on lifts, much as phones can be scanned at the airport.
The resort hopes to offer the lift ticket function to all guests with smartphones next season. One of the benefits is that it could potentially reduce ticket lines and move people through lift lines much smoother.