Delta becomes exclusive carrier to U.S. Freeskiing brand

Posted By: The Ski Channel on April 13, 2011 10:40 am

Delta Air Lines (NYSE: DAL) and The U.S. Ski and Snowboard Association have announced that Delta Air Lines will become an exclusive category partner of its new U.S. Freeskiing brand and continue its sponsorship of the U.S. Ski Team and U.S. Snowboarding. Delta has been affiliated with the USSA’s prominent U.S. Ski Team and U.S. Snowboarding brands since 2007 and has served as their official airline since 2007.

“Delta has had success in partnering with us on the use of our U.S. Ski Team and U.S. Snowboarding brands,” said USSA Chief Revenue and Marketing Officer Andrew Judelson. “U.S. Freeskiing offers Delta even greater scale and relevance through the ability to connect with the millions of skiers and riders who are actively participating in the sport at resorts around the world.”

Delta becomes one of a host of global companies to join with the new U.S. Freeskiing brand, which was launched by the USSA in January. Freeskiing includes the events of skicross plus halfpipe and slopestyle skiing. Last week freeskiing got a major boost when the International Olympic Committee added halfpipe skiing to the 2014 Olympic program in Sochi.

“Delta is excited to extend and strengthen our partnership with USSA to include the new Freeskiing brand,” said Tim Mapes, Delta Senior Vice President Marketing. “We’re proud to help these top-tier athletes travel to compete in some of the most exciting action sports around the globe.”

The partnership offers Delta exposure at USSA events and connectivity to athletes across all sports. The Team’s branding has been prominently displayed each winter season on seatback video and inflight entertainment screens on Delta aircraft worldwide.

Delta also plays a vital role in transporting hundreds of U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing athletes an aggregate 6-million miles a year to Delta gateways on five continents carrying hundreds of tons of cargo. Delta destinations like Munich and Zurich become homes away from home for U.S. athletes, while Santiago welcomes them to summer camps in South America.

“The logistics of moving our athletes and gear from camps to World Cup competitions around the world is an immense task,” said USSA’s Executive Vice President, Athletics Luke Bodensteiner. “Delta plays an integral role in the success of our athletes.”

While Team athletes and coaches travel to over a hundred Delta destinations in 15 countries, its Salt Lake City hub is located just 30 minutes from the Team’s national training and education center, the Center of Excellence, opened in 2009.

The partnership between Delta and the USSA extends through 2014.