Gregory Mountain Products appoints Backbone Media for PR duties

Posted By: The Ski Channel on April 28, 2011 9:14 am

Gregory Mountain Products, the industry leader in backpacks and adventure travel gear, announces the appointment of Backbone Media as its public relations agency of record.

Backbone Media’s Penn Newhard comments, “Gregory has a terrific heritage and we’re excited to build upon their solid foundation to help expand their brand recognition.”

“Backbone is an ideal match for Gregory,” says Andy Yorkin, Gregory Mountain Products North American Marketing Manager. “Backbone offers an in-depth understanding of the markets we serve and the ability to maximize brand awareness through all aspects of media.”

This fall, Gregory will enter the adventure travel market with its highly anticipated Axis Travel Series. Gregory’s commitment to deliver innovative backpack technology through extensive research, state-of-the art design and rigorous testing extends to every feature of this new collection. Designed from the ground up with input from serious travelers, Gregory’s proprietary Custom Chassis and Wide Handle System offer more efficient packing and greater stability than any other travel luggage on the market.

Founded in 1998, with offices in Carbondale, Colo. and Jackson, Wyo., Backbone is a progressive media and PR agency specializing in the outdoor and active lifestyle marketplace, representing over 30 category-leading clients. Backbone offers a full suite of services including public relations, media planning and buying, and social media strategy. For a complete client list and further information, visit