Woolrich hires new Marketing VP

Posted By: The Ski Channel on April 28, 2011 8:43 am

Woolrich, the Original Outdoor Clothing Company®, announces the hiring of Brent Hollowell as Marketing Vice President.  Hollowell is the latest in a string of hires in the past year and half by Woolrich, as the company has steadily built its management and support teams and laid the groundwork for its global growth plans.

“The Woolrich brand is an iconic American institution with a heritage that spans over 180 years. The team is tapping in to the brand’s authentic roots and making it relevant to the customer of today, positioning the company for strong global growth,” said Hollowell.  “It’s an exciting time to be joining Woolrich, and I’m pleased to have the opportunity to help this team write the company’s next chapter.”

Hollowell will be responsible for all marketing activities related to the brand and will report directly to Brian Mangione, Executive Vice President.

“Brent is a talented marketer with a proven track record for building global brands,” said Mangione.  “His experience with retail, online, and wholesale businesses will be invaluable to all of our business units as we continue to grow.”

Hollowell has over 20 years of global branding and marketing experience.  He joins Woolrich from BrandRx Marketing, a consulting and branding firm he founded in 2005.  Prior to BrandRx, Hollowell held leadership positions inside a number of successful global companies including 180s, Inc., adidas America, and Foot Locker.  

As VP of Global Marketing at Foot Locker, Hollowell helped develop a number of innovative marketing programs and spearheaded the development of the company’s global marketing strategy.  At adidas America, Hollowell led both Marketing Communications and Retail Marketing and was instrumental in helping revitalize and reposition adidas as a performance brand in the US.

Hollowell will be relocating from Havre de Grace, MD, to Woolrich, PA, with his wife Rebecca and two children.

Trusted since 1830 by generations of loyal consumers, Woolrich continues its tradition of providing quality products for today’s outdoor enthusiast. A brand recognized worldwide, Woolrich product offerings include functional, comfortable and durable men’s and women’s sportswear and outerwear using innovative fabrications for the ultimate in performance capabilities, well-designed home and outdoor living products, and licensed accessory products.

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