Volkl’s performance wear a Perfect Fit

Posted By: The Ski Channel on May 5, 2011 8:57 am

Marker and Völkl are the world leaders in performance driven skis, bindings, and apparel for skiers of all abilities: from the World Cup racer to the family weekend enthusiast. Dominating the market with innovation and design, Völkl and Marker lead the way with products for men, women, and junior skiers alike.

Entering just its second season as part of Marker Völkl USA, Völkl’s Performance Wear division is enjoying growth from both existing dealers and the addition of new storefronts. During the 2010/2011 season, solid sell-through set the stage for an exciting season in 2011/2012.

Another indicator of success is Völkl’s Perfect Fit system, which allows a retailer to fit every customer who comes into the store. Jackets and pants for men and women are available in xxs to 8xl. The quality of Perfect Fit, the attention to detail, and Völkl’s commitment to go above and beyond to build performance-driven apparel for every size skier has clearly made an impact with both retailers and consumers.

“Consumers have taken notice of the Perfect Fit system, and often call Völkl directly in search of a specific item,” said Bunker.

“It’s very rewarding and exciting that consumers are reacting so positively to what they see. They’ve seen or owned the product and are actively searching out specific items as ski apparel ‘must haves’.”

“One of the best aspects of the performance wear team is that we’re responsive to input. When dealers or sales reps provide feedback, we listen and react appropriately. If they point out something that may be altered to enhance the skier’s experience, we investigate and then take the necessary steps to improve the product,” said Brad Bunker, Vice President of Völkl Performance Wear.

All of that has combined to help Völkl increase its assortment within existing retailers, and expand its number of retail doors by 18 percent for the 2011/2012 season.