Sluggish economy can’t slow ski industry down

Posted By: The Ski Channel on May 11, 2011 9:07 am

ASPEN – Last winter proved that not even a lackluster economy can’t slow down the U.S. ski industry when resorts receive lots of snow.

The ski industry broke 60 million skier and snowboarder visits for just the second time and logged its second-best season ever, according to a preliminary estimate by the Denver-based National Ski Areas Association (NSAA). Ski areas tallied 60.1 million visits, up 0.6 percent from the 59.8 million visits the season before.

The record of 60.5 million visits was set in 2007-08, before the recession hit. Visits were down 5 percent the following season, said Michael Berry, president of NSAA, but the numbers bounced back each of the last two season.

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