ONTPELIER, Vt. – Vermont-based ANON Optics and RED Protection brands will headline the 2011-12 season as the Official Goggles and Helmets of Ski Vermont (Vermont Ski Areas Association). Ski Vermont, ANON Optics and RED Protection will reach out together to millions of winter enthusiasts from around the globe promoting Vermont as the place to go for your mountain adventures.
“RED and ANON share our commitment to fun, high quality and diverse winter experiences on the slopes, in the deep backcountry and at the après party,” Ski Vermont Marketing Director Jason Gibbs said. “We want everyone to be comfortable, safe and fired up to be outdoors in the winter with the ultimate goal of riding and skiing bigger, longer and more often. That’s why this partnership is such a natural fit.”
This partnership will include all the marketing and publicity outlets such as social media campaigns, trade shows, print/web collateral and other special events. All will have an emphasis on honoring the rider-centric niches of RED and ANON and the value and authenticity of the Vermont winter brand as a whole.
Mutual endorsements will also be the other key ingredients of this partnership. Maintaining the priorities of safety and initiatives aimed at expanding the number of snowboarders and skiers in snow sports industry will be a big focus.
Randy Torcom, the brand manager for RED and ANON could not be more pleased with this partnership and is looking forward to be instrumental in helping to “enhance the appeal of Vermont’s world renowned winter lifestyle to a larger, younger and more diverse audience…And we’re excited about introducing our products to many more riders who share our passionfor winter.