The U.S. launch party for The Red Bulletin in Hollywood

Posted By: The Ski Channel on June 17, 2011 8:45 am

Hollywood is a busy town filled with celebrities, atheletes, models, and those who want to be models. This past Wednesday, if you were anybody, you were celebrating the U.S. launch of  Red Bull magazine’s “The Red Bulletin” at Drais in Hollywood, CA.

Red Bull’s “The Red Bulletin” got its roots from Formula One who originally printed it as their daily magazine. Ever since 2007, Red Bull has been circulating the magazine globally, first appearing in their home country of Austria where it still is heavily read. Each year after 2007, the magazine has spread in distribution. Now, the U.S. is added to the list.

What is “The Red Bulletin” exactly? Well, it’s a beefy 100-paged magazine delivering sport, music, food, travel and fun every month to it’s readers. It is available at over 20,000 retailer nationwide and subscribers of the Los Angeles Times, Chicago Tribune, Houston Chronicle, Miami Hearld and New York Daily Times can find it inserted in their papers every 3rd Sunday. Time to get a subscription to one of these if you don’t have one already!

Those of you who are technology advanced (i.e. iPad and iTuned up) can download for free apps for “The Red Bulletin” at The Apple Store or at the magazine’s website at:

Drai’s Hollywood was off the hook welcoming more than 800 people to celebrate, pushing the venue’s capacity to its limits. The high energy of the crowd certainly matched the high energy drink the magazine has behind it. Some of the celebrities and athetes spotted there were:

Los Angeles Dodgers shortstop Dee Gordon (pictured below), The Red Bulletin former cover girl Maya Gabeira (picture right), skateboarder and television personality Ryan Sheckler, rugby player Ollie Phillips, Formula 1 driver Adrian Sutil and motocross athletes Ronnie Renner (pictured above) and Lance Coury.  Also stopping by were comedian Dane Cook, singer Eric Benét, “Beavis and Butt-head” and “King of the Hill” creator Mike Judge, “House”star Jesse Spencer and members of the band All American Rejects.


Party goers grooved to the sweet sounds of DJ Peanut Butter Wolf and DJ Jason Bentley, and the rhythmic stylings of dance troupe FootworKINGz (featured on “America’s Best Dance Crew”).  Beisdes the music, guests were treating to rooftop views of fabulous Los Angeles and a photo booth were they could pose for a mook-up cover on “The Red Bulletin.”

I will be trying to get “The Red Bulletin” to choose my mook-up cover…I really think it’s going to work.