Business is Booming for Black Tie Ski Rentals

Posted By: The Ski Channel on June 28, 2011 10:29 am

Steamboat, Colo. – June 28, 2011 – Ian Prichard, co-founder of Black Tie Ski Rentals, today announced that the company had its best year on record with revenue increases between 15 to 20 percent in most of its 13 locations.

Prichard commented, “We attribute our success this year to a number of factors. Many resorts in which we operate recorded historic snow totals, as well as record skier visits, however we continue to believe that the popularity of ski rental delivery is growing year after year as travelers seek convenient, time-saving alternatives.” He also added that in 2010 the company invested in an aggressive marketing and public relations effort, which he believes “had a positive impact on our business as well.”

The first to pioneer ski and snowboard rental delivery, Black Tie has grown from operating out of a one-car garage to offering winter sport enthusiasts more than a dozen owner-operated locations in the most popular ski resorts in ski country – making it the largest rental delivery operations in North America. The idea is to provide travelers with a convenient, time saving alternative to rental shops. Local experts bring the rental equipment directly to each guest’s hotel room, condominium or vacation home for custom fittings in the comfort of their private residence. Additionally, the company is now expanding its services with the opening of amenity centers, ski valet services and traditional storefront locations to broaden its reach and appeal to a greater number of skiers and snowboarders.

Entering its 10th year in 2012, the company hopes to maintain and succeed its current success. Black Tie provides rental delivery to skiers and snowboards in 13 locations that service more than 35 world-class resorts including Mammoth, North Lake Tahoe, South Lake Tahoe/Heavenly, Aspen/Snowmass, Breckenridge/Keystone, Crested Butte, Steamboat, Telluride, Vail, Winter Park, Big Sky/Moonlight Basin, Park City/Deer Valley/The Canyons and Whistler.